Wednesday, February 9, 2011

just ripe

just ripe is a worker-owned food cooperative that's been selling delicious and seasonal prepared food at the Knoxville Farmers' Market on Market Square for over a year now. They're about to take the big step of moving from charming-but-transient-gypsy-caravan to a brick and mortar store in the Daylight Building in downtown Knoxville. As you might imagine, this is an expensive project. In the same spirit that inspires their products and business model, just ripe has launched a Kick Starter campaign.

For the uninitiated, Kick Starter is a website that allows people with a vision (like the women at just ripe) to crowd source the funding for said vision. They've set a goal of $12,000 and have until Sunday, February 13th to raise the money. If they don't reach their goal by then, all pledged monies will be returned to the donors. If they do reach their goal Knoxville's food and culture scene will be so much the richer.

It is cliche but true to say that every bit helps.  Five or five hundred, the women at just ripe will be grateful for your help.

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